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Shape Up is for product development teams who struggle to shape, build, and ship. Written by the innovators behind Basecamp—one of the biggest and longest-running software as a service apps—the book gives teams language and specific techniques to address the risks and unknowns at each stage of the product development process. Full of eye-opening insights, Shape Up will help you break free of "best practices" that aren't really working, think deeper about the right problems, and start shipping meaningful projects your team can celebrate.

在线阅读：https://basecamp.com/shapeup

Foreword by Jason Fried

Acknowledgements

CHAPTER 1

Introduction

Growing pains

Six-week cycles

Shaping the work

Making teams responsible

Targeting risk

How this book is organized

Part 1: Shaping

CHAPTER 2

Principles of Shaping

Wireframes are too concrete

Words are too abstract

Case study: The Dot Grid Calendar

Property 1: It's rough

Property 2: It's solved

Property 3: It's bounded

Who shapes

Two tracks

Steps to shaping

CHAPTER 3

Set Boundaries

Setting the appetite

Fixed time, variable scope

"Good" is relative

Responding to raw ideas

Narrow down the problem

Case study: Defining "calendar"

Watch out for grab-bags

Boundaries in place

CHAPTER 4

Find the Elements

Move at the right speed

Breadboarding

Fat marker sketches

Elements are the output

Room for designers

Not deliverable yet

No conveyor belt

CHAPTER 5

Risks and Rabbit Holes

Different categories of risk

Look for rabbit holes

Case study: Patching a hole

Declare out of bounds

Cut back

Present to technical experts

De-risked and ready to write up

CHAPTER 6

Write the Pitch

Ingredient 1. Problem

Ingredient 2. Appetite

Ingredient 3. Solution

Help them see it

Embedded sketches

Annotated fat marker sketches

Ingredient 4. Rabbit Holes

Ingredient 5. No Gos

Examples

Ready to present

How we do it in Basecamp

Part 2: Betting

CHAPTER 7

Bets, Not Backlogs

No backlogs

A few potential bets

Decentralized lists

Important ideas come back

CHAPTER 8

Bet Six Weeks

Six-week cycles

Cool-down

Team and project size

The betting table

The meaning of a bet

Uninterrupted time

The circuit breaker

What about bugs?

Keep the slate clean

Questions to ask

Does the problem matter?

Is the appetite right?

Is the solution attractive?

Is this the right time?

Are the right people available?

Make the announcement

Part 3: Building

CHAPTER 9

Hand Over Responsibility

Assign projects, not tasks

Done means deployed

Getting oriented

Imagined vs discovered tasks

CHAPTER 10

Get One Piece Done

Integrate one slice

Case study: Clients in projects

Programmers don't need to wait

Affordances before pixel-perfect screens

Program just enough for the next step

Start in the middle

CHAPTER 11

Map the Scopes

Organize by structure, not by person

The scope map

The language of the project

Case study: Message drafts

Discovering scopes

How to know if the scopes are right

Layer cakes

Icebergs

Chowder

Mark nice-to-haves with ~

CHAPTER 12

Show Progress

The tasks that aren't there

Estimates don't show uncertainty

Work is like a hill

Scopes on the hill

Status without asking

Nobody says "I don't know"

Prompts to refactor the scopes

Build your way uphill

Solve in the right sequence

CHAPTER 13

Decide When to Stop

Compare to baseline

Limits motivate trade-offs

Scope grows like grass

Cutting scope isn't lowering quality

Scope hammering

QA is for the edges

When to extend a project

CHAPTER 14

Move On

Let the storm pass

Stay debt-free

Feedback needs to be shaped

Conclusion

Key concepts

Get in touch

Appendices

How to Implement Shape Up in Basecamp

A Basecamp Team for shaping

Basecamp Projects for cycle projects

To-Do Lists for scopes

Track scopes on the Hill Chart

Adjust to Your Size

Basic truths vs. specific practices

Small enough to wing it

Big enough to specialize

How to Begin to Shape Up

New versus existing products

Option A: One six-week experiment

Option B: Start with shaping

Option C: Start with cycles

Fix shipping first

Focus on the end result

Glossary

About the Author

Product Strategy at Basecamp. New book: "Shape Up: Stop Running in Circles and Ship Work that Matters."

Posting on UI, UX, demand thinking, product strategy.

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It’s easy to overvalue ideas. The truth is, ideas are cheap. They come up all the time and accumulate into big piles.

Really important ideas will come back to you. When’s the last time you forgot a really great, inspiring idea? And if it’s not that interesting—maybe a bug that customers are running into from time to time—it’ll come back to your attention when a customer complains again or a new customer hits it. If you hear it once and never again, maybe it wasn’t really a problem. And if you keep hearing about it, you’ll be motivated to shape a solution and pitch betting time on it in the next cycle.

Some teams struggle with backsliding when they first try the hill chart. They consider a scope solved, move it the top of the hill, and later have to slide it back when they uncover an unexpected unknown.

When this happens, it’s often because somebody did the uphill work with their head instead of their hands. Coming up with an approach in your head is just the first step uphill. We often have a theory of how we’ll solve something—“I’ll just use that API”—and then the reality turns out to be more complicated. It’s good to think of the first third uphill as “I’ve thought about this,” the second third as “I’ve validated my approach,” and the final third to the top as “I’m far enough with what I’ve built that I don’t believe there are other unknowns.”

书籍介绍

Shape Up is for product development teams who struggle to shape, build, and ship. Written by the innovators behind Basecamp—one of the biggest and longest-running software as a service apps—the book gives teams language and specific techniques to address the risks and unknowns at each stage of the product development process. Full of eye-opening insights, Shape Up will help you break free of "best practices" that aren't really working, think deeper about the right problems, and start shipping meaningful projects your team can celebrate.

在线阅读：https://basecamp.com/shapeup