ONE SIMPLE IDEA: TURN YOUR DREAMS INTO A(ISBN=9780071756150) 英文原版 rb mobi 在线 下载 lit txt 网盘 pdf

　　From the teacher and mentor of Tim

Ferris ("The 4-Hour Workweek") comes a revolutionary money-making

method for budding entrepreneurs: license a simple idea and let

others do the work.

Preface: The Ferriss Effect

Acknowledgments

Introduction:

How One Simple Idea Led to the Life of My Dreams

PART ONE The Power of One Simple Idea

  1 How You Can Create the Life of Your Dreams

  2 The Beauty--and Opportunity--of Open Innovation

  3 CEO or CIO--Which Hat Fits You Best?

PART TWO Find Your Million-Dollar Idea

  4 Look for Marketable Ideas

  5 Get Creative!

  6 Not Creative? Be a Product Scout

  7 How to Pick Winners

PART THREE Prove Your Idea

PART FOUR Protect YOur Idea

PART FIVE Prepare to Pitch Your Idea

PART SIX Submit Your Idea to Potential Licensees

PART SEVEN Bring Your Ideas to Markdet

　　Stephen Key has successfully licensed more than 20 simple

ideas that have generated billions of dollars of revenue. His "10

Steps to Bring Your Idea to Market" course, which can be found at

www.inventright.com, has attracted more than 10,000 students around

the world.

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编辑推荐

　　Turn your one simple idea into millions-without lifting a

finger! "Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen

Key's mark on them. He is the Yoda or 'renting' ideas for serious

passive income. From how-to to war stories, this is a great book."

-Tim Ferriss, author of The 4-Hour Workweek "Mr. Key's brilliance,

wisdom, and insight will make you rich. Buy this book!" -Mark

Victor Hansen, bestselling author and co-creator of the Chicken

Soup for the Soul(R) series "Stephen Key has written a book

overflowing with the all-important information that inventors need:

a step-by-step guide through everything that goes into a successful

product introduction." -Gary Dahl, Pet Rock(R) inventor "A terrific

guide for anyone who wants to be a successful entrepreneur." -John

Osher, innovation guru who created SpinBrush(R), Stretch

Armstrong(R), Spin Pop(R), and Quattro(R) Titanium Trimmer Razor

"Tired of working for corporate America? Tired of living paycheck

to paycheck?One Simple Idea can teach you how to add a few zeros to

your income. Buy this book and live your dreams now!" -Kevin

Harrington, infomercial king and featured investor onMark Burnett's

Shark Tank "Stephen Key turns conventional inventing 'wisdom' on

its head and clearly outlines how anyone can earn a meaningful

income with One Simple Idea." -Tamara Monosoff, founder of Mom

Invented(R) and author ofThe Mom Inventors Handbook and Your

Million Dollar Dream "Whether you are a creator or a connector,

this book will help you turn your ideas into a fulfilling,

profitable career. Read it and WIN!" -Patrick Lonergan, former vice

president and general manager, Johnson & Johnson, and

president/partner of NUMARK Laboratories, Inc. About the Book: For

as long as you can remember, you've had a dream. You've longed to

see your product idea come to fruition so you never have to work

for anyone else again. Stephen Key has been living this dream for

30 years. The developer of such lucrative products as Michael

Jordan's WallBall(R), the Spinformation(R) rotating label, and

HotPicks(R) guitar picks, he knows better than anyone how to make a

great living as an entrepreneur. Key develops ideas for new

products, licenses them out, collects royalty checks, and doesn't

look back. You can do it, too. All you need is One Simple Idea. In

this book, Key reveals the secrets that helped him and thousands of

his students-including bestselling author Tim Ferriss-turn their

creativity into a passive income generator by "renting" an idea to

a company, which takes care of R&D, production, marketing,

sales, accounting, distribution, and everything else you don't want

to do. You'll be amazed at how simple the process of licensing an

idea for profit actually is. Key explains how to: Keep your ideas

safe-without spending time and money on a patent Be your own

boss-without formally opening a business See your product go to

market-without footing a dime in expenses Make potentially big

money-without quitting your day job The age-old business assumption

that ideas must come from within organizations has been shattered.

From global corporations to small businesses, companies have become

so confident in outside entrepreneurs that licensing is now a $500

billion industry. Businesses need "freelancers" like Key-and you-to

provide creative, marketable ideas for new offerings. With One

Simple Idea, there's no prototyping, no patents, and, best of all,

no risk. You can make the system work for you-rather than the other

way around.