黑领结的选择：计划与运作成功的特殊事件终极指南　Black Tie Optional: rb mobi 在线 下载 lit txt 网盘 pdf

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition

"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"

—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine

"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"

—Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's

"Harry Freedman knows how to plan an event. He has it down to an art. "

—World-renowned artist PETER MAX

Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:

Decide on the best kind of event for your organization

Select the best location and date for your event

Develop budgets

Reach and book celebrities

Create invitations and get publicity

Set ticket prices

Organize and motivate your committees

This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.

作者简介：

HARRY A. FREEDMAN is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.

Introduction

Chapter 1: Choosing the Right Event

　Marketing

　Sample Events

　Thinking It Through

　Time and Date

Chapter 2: Money Matters

　Location

　Lights and Sound

　Food and Catering

　Feeding Workers

　Entertainment

　Decorations

　Security

　Insurance

　Getting Graphic

　Publicity

　Care and Feeding of Committees

　Free Tickets

　Postage

　Specialized Costs

　Special Event Planners

　Setting Ticket Prices

　Double Checking

Chapter 3: Who’s In Charge?

　Picking an Event Coordinator/Manager

　The Event Manager’s Job

　Getting Started

　Financial Control

Chapter 4: Committees and Commitments

　The Recruiting Process

　Motivating the Troops

　Working Committees

　Volunteer Retention

　Regal Recognition

Chapter 5: Other People’s Money

　Media First

　Getting Maximum Support

　Other Creative Sponsorships

　Tapping into Money

　Following Up

　Conflicts of Interest

Chapter 6: On Location

　Researching the Right Site

　Site Considerations

　Setting Sites

Chapter 7: Food, Glorious and Otherwise

　Critical Details

　Ideas for Meals, Food, and Settings

　Caterers

　All Dressed Up

　Look to the Experts

　Going It Alone

　Time-Savers

　At the Site

　If Disaster Strikes

　Liquor and Other Beverages

　Feeding Staff and Volunteers

　Leftovers

　Tipping

Chapter 8: Auctions and Other Profit Boosters

　Internet Auctions

　Up Close and Personal

　Advertising

Chapter 9: Reaching for the Stars

　When Free Costs Money

　Lining Up a Celebrity

　Serious Stargazing

　Harnessing Star Power

　Royal Treatment

Chapter 10: The Media and the Message

　Media Promotion

　Invitation Events

　Identification

　Multipart Invitations

　Advance Notice

　A Fresh Look

　Ordering Invitations

　Time Frame

　Getting Them Out

　Following Up

　Promotion

　Minding the Media

　Public Service Announcements

　Talk, Talk

　Print Media

　Making News

　Promotion Time Frame

　Other Publicity

Chapter 11: The Final Countdown

　Checking It Twice

　Last-Minute Needs

　Registration

Chapter 12: After Words

　Post-Event Evaluation

Chapter 13: Tools of the Trade

　Auctions/Raffles

　Celebrity Sources

　Speakers’ Bureaus

　Charity Watchdogs/Databases

　Credit Cards

　Donor Gifts

　Fundraising Consultants/Event Management

　Fundraising/Trade Organizations

　Online Resources

　Promotional Materials

　Publications

　Software

　Travel Sources

　Web-Site Management

Index

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书籍介绍

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations , Second Edition "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"

—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine " Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"

—Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's "Harry Freedman knows how to plan an event. He has it down to an art. "

—World-renowned artist PETER MAX Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to: Decide on the best kind of event for your organization Select the best location and date for your event Develop budgets Reach and book celebrities Create invitations and get publicity Set ticket prices Organize and motivate your committees This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.