THE MOBILE MARKETING REVOLUTION: HOW YOU(ISBN=9780071788182) 英文原版 rb mobi 在线 下载 lit txt 网盘 pdf

One-to-One is transforming our world--here' s how you can join

the Revolution What would your organization do with a technology

that lets you crowdsource instantly and effortlessly and reach

people who WANT to hear from you wherever they happen to be? Such a

tool already exists and it's in billions of mobile devices

worldwide: SMS, or text messaging. However, there's more to

messaging than simply broadcasting texts. To succeed with mobile

messaging in the long term--without disrupting your business or

distracting your customers--you need to understand the bigger

movement that's underway. The Mobile Marketing Revolution gives you

the framework to listen to, empower, inform, engage, and enlist the

very people on which your success depends. From fundraising to

polling to selling products and services, this book shows how to

use mobile messaging to turn even the briefest initial interaction

into a permanent engaged relationship. Better still, you can

achieve all this without expanding overhead or building campaigns

from scratch, but instead by integrating mobile into your

organization's existing processes and practices.

ACKNOWLEDGMENTS

INTRODYUCTION

WHY MOBILE?

BEING IN SOCIAL MEDIA IS NOT ENOUGH,

YOU HAVE TO INVITE EVERYONE BACK TO YOUR PLACE

STEP 1: MAKE THE ONE-TO-ONE CONNECTION

STEP 2: DISCOVER THE ONE-TO-ONE OPPORTUNITIES

STEP 3: INSPIRE ACTION

STEP 4: DEVELOPA LONG-TERM RELATIONSHIP

USE DATA TO INCREASE CONVERSIONS

BY STREAMLINING USERS' EXPERIENCE

BEN STEIN

ONE-TO-ONE TRANSFORMS WHOLE COMPANIES

ONE-TO-ONE TRANSFORMS COMMUNICATIONS FOR EVERYONE

CONCLUSION

NOTES

INDEX

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书籍介绍

One-to-One is transforming our world--here' s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billions of mobile devices worldwide: SMS, or text messaging. However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term--without disrupting your business or distracting your customers--you need to understand the bigger movement that's underway. The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization's existing processes and practices.