Green To Gold: How Smart Companies Use Environmental Strategy To Innovate, Create Value, And Build Competitive Advantage 9780470393741 rb mobi 在线 下载 lit txt 网盘 pdf

　　"Two experts from Yale tackle the business wake–up–call du

jour–environmental responsibility–from every angle in this

thorough, earnest guidebook: pragmatically, passionately,

financially and historically. Though "no company the authors know

of is on a truly long–term sustainable course," Esty and Winston

label the forward–thinking, green–friendly (or at least

green–acquainted) companies WaveMakers and set out to assess

honestly their path toward environmental responsibility, and its

impact on a company′s bottom line, customers, suppliers and

reputation. Following the evolution of business attitudes toward

environmental concerns, Esty and Winston offer a series of

fascinating plays by corporations such as Wal–Mart, GE and Chiquita

(Banana), the bad guys who made good, and the good guys–watchdogs

and industry associations, mostly–working behind the scenes. A vast

number of topics huddle beneath the umbrella of threats to the

earth, and many get a thorough analysis here: from global warming

to electronic waste "take–back" legislation to subsidizing

sustainable seafood. For the responsible business leader, this

volume provides plenty of (organic) food for thought. "

Acknowledgments.

Preface.

Introduction. The Environmental Lens.

Part One. Preparing for a New World.

1. Eco–Advantage.

Issues and opportunities for business in an environmentally

sensitive world.

2. Natural Drivers of the Green Wave.

Environmental problems and how they shape markets.

3. Who′s Behind the Green Wave?

Stakeholders and the power they wield.

Part Two. Strategies for Building Eco–Advantage.

4. Managing the Downside.

Green–to–Gold Plays to reduce cost and risk.

5. Building the Upside.

Green–to–Gold Plays to drive revenues and create intangible

value.

Part Three. What WaveRiders Do.

6. The Eco–Advantage Mindset.

Looking through an environmental lens.

7. Eco–Tracking.

Understanding your company′s environmental “footprint”.

8. Redesigning Your World.

Designing for the environment and “greening” the supply

chain.

9. Inspiring an Eco–Advantage Culture.

Creating an organizational focus on environmental

stewardship

Part Four. Putting It All Together.

10. Why Environmental Initiatives Fail.

Pitfalls to avoid on the way to Eco–Advantage.

11. Taking Action.

Execution for sustained competitive advantage.

12. Eco–Advantage Strategy.

Key Eco–Advantage plays, tools, and plans.

Appendix 1. Additional Resources.

Appendix 2. Methodological Overview.

Appendix 3. Most Relevant Tools for Each.

Green–to–Gold Play.

Notes.

Index.

　　Daniel C. Esty is the Hillhouse Professor at Yale University

and Director of the Center for Business and the Environment at Yale

(www.yale.edu/CBEY). Author or editor of nine books and dozens of

articles, Dan is one of the world′s leading corporate environmental

strategy experts with twenty years of experience working with

companies of all sizes and across many industries worldwide. He

served as a senior official at the U.S. Environmental Protection

Agency in the early 1990s and is presently Chairman of Esty

Environmental Partners (www.EstyEP.com). 

　　Andrew S. Winston advises some of the world′s leading

companies on how to profit from environmental thinking. He is also

a highly respected and dynamic speaker, exploring the business

benefits of going green with audiences around the world. Andrew′s

earlier career included corporate strategy at Boston Consulting

Group and management positions in marketing and business

development at Time Warner and MTV. See www.andrewwinston.com for

more information.

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环保阵线上出现了一批新的利益相关方，包括银行和保险公司。(p6)

专家学者们发现，如今企业面对的是一个新世界：竞争优势的传统构成元素，如获得更廉价的原料和较低的资金成本等，由于商业化的加剧已被削弱殆尽。在这个已经改变了的竞技场中，重视绿色环保为企业创新及创造持久价值并建立竞争优势提供了一个至关重要的新途径。耐克公司的高层管理人员菲尔・贝里对此进行了简要说明“我们有两个信条，第一，创新是我们的本性；第二，做正确的事。但是我们围绕可持续发展所做的任何事情，其实都基于第一点，也就是创新。”(p9)

(p86智库)在环保领域，一些团体同样转变了所扮演的角色。未来资源研究所领导了环境保护战略的改变，从命令和控制型监管，转变为利用市场机制，如污染费和可交易排放许可等。另一家位于华盛顿的团体世界资源研究所，则在加强经济发展与环境改善之间的关系方面，提供了很大的帮助，并且为可持续发展概念的推广增添了动力。

(p115)激励各级员工带着环保思维，对产品和流程重新进行审视，能够促进减少废弃、提高资源生产力等方面的创新，进而形成企业的环保优势

编辑推荐

　　Daniel C. Esty is the Hillhouse Professor at Yale University

and Director of the Center for Business and the Environment at Yale

(www.yale.edu/CBEY). Author or editor of nine books and dozens of

articles, Dan is one of the world′s leading corporate environmental

strategy experts with twenty years of experience working with

companies of all sizes and across many industries worldwide. He

served as a senior official at the U.S. Environmental Protection

Agency in the early 1990s and is presently Chairman of Esty

Environmental Partners (www.EstyEP.com). 

　　Andrew S. Winston advises some of the world′s leading

companies on how to profit from environmental thinking. He is also

a highly respected and dynamic speaker, exploring the business

benefits of going green with audiences around the world. Andrew′s

earlier career included corporate strategy at Boston Consulting

Group and management positions in marketing and business

development at Time Warner and MTV. See www.andrewwinston.com for

more information.

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From the Publishers Weekly review:

"Two experts from Yale tackle the business wake–up–call du jour–environmental responsibility–from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long–term sustainable course," Esty and Winston label the forward–thinking, green–friendly (or at least green–acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company′s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal–Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys–watchdogs and industry associations, mostly–working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take–back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "