结果法则！： 建立将竞争驱之于外的文化 RESULTS RULE! BUILD A CULTURE THAT BLOWS THE COMPETITION AWAY rb mobi 在线 下载 lit txt 网盘 pdf

　　In a competitive environment in which products and services are frequently interchangeable, what sets a great business apart from the competition? Everyone shares the same tactics, the same buzzwords, and the same technology, so why do some businesses consistently dominate their competitors? The answer lies in intangibles—the factors broadly defined as the organization's culture.

Over the course of his twenty-plus years as a business performance consultant, Randy Pennington has learned two vital truths about the most successful companies: they never lose focus on results, and they always create a compelling organizational culture that engages all employees in the company's mission.

These intangibles are what separate truly great companies from everybody else—and lead to consistent results. Results Rule! provides principles and strategies for building a remarkable organizational culture that will make you the standard by which the competition is measured. Applying its lessons will enable your organization to execute more effectively, engage all staff members in every project, and quickly respond to competition and changing markets.

The right culture can make all the difference. It will help you and your people focus on the fundamentals of your business; create better, more effective partnerships and teams; and encourage everyone to do what's best for the company rather than what's easiest for them. Pennington not only shows you how to create this culture, but gives real-world examples of people and companies who excel at getting results. You'll see what works for major organizations like Southwest Airlines, Wal-Mart, and GE, as well as smaller, less well-known companies that lead, innovate, and get results in their own industries. Delivering results ultimately comes down to choices, and Pennington providesthe six principles you need to make and implement the right choices for long-term consistent results.

An endless number of books claim to solve your business's problems with the latest buzzwords and overhyped methodologies. Those books might make you feel better about yourself, but they probably won't make you feel any better about your business. The secret to success is simple: results rule! If you want to build a business that gets results, start here.

Preface

Acknowledgments

Chapter 1: It’s the Culture, Stupid!

　The Marketplace Speaks

　What the Best Know and Do

　32 Years and Counting

　A Results Rule! Culture

　Organizational DNA

　Change Performance to Change the Culture

　Is Your Culture in Trouble?

　It’s Never Just One Thing

　Everyone Leads

　Results Rules

Chapter 2: Has-Beens, Wannabes, and Heroes

　You Know Them by Their Performance

　The Two-Year Wonders

　Are You on the Right Track?

　Faulty Thinking—Faulty Assumptions

　More Faulty Assumptions

　Moving toward Hero Status

　The Pressure to Avoid the Truth

　The Courage to Keep Asking

　The Truth Begins with Open Communication

　The Open Door

　Selling Hats to Each Other

　You Can’t Be All Three

　So What?

　Results and Responsibility

　Can You Handle the Truth?

　Results Rules

Chapter 3: Pursue the Best over the Easiest

　The Most Important Decision You Will Make

　Three Types of Choices

　Pursuing Your Best Purpose

　The Ticket to the Party

　Poor Fundamentals Make Your Distinction Irrelevant

　If the Government Can Do It, Why Can’t You?

　Doesn’t Everyone Want to Pursue the Best?

　More than Money

　Let’s Talk about People

　Talent Does Not Always Win

　Get the Sack

　The Lilly Test

　The Ultimate Choice

　I Admit It

　Disastrous Choices

　What Choice Will You Make?

　Results Rules

Chapter 4: Leverage the Power of Partnerships

Chapter 5: Focus the Energy

Chapter 6: Show the Courage of Accountability

Chapter 7: A Love Affair with Results

Notes

Index

About the Author

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Praise for RESULTS RULE!

"What on earth could pre-thawed turkeys, Eva the dolphin, and toothpaste tubes squeezed from the middle have to do with the success of your business? Everything. Results Rule! is that rare business book that you can't put down, and you shouldn't, because the lessons within aren't just helpful, they're vitally important. Don't put Results Rule! on the stack of books you mean to read soon. Buy it, take it home, and read every word before your competitor does."

--Joe Calloway, author of Indispensable: How to Become the Company That Your Customers Can't Live Without

"Most business books give you everything you need and want to do, except the only thing that matters--getting results. This book is well written, with great examples, stories, and real advice that will actually show you how to improve your results. Buy it--read it--heed it--and watch your results improve."

--Larry Winget, author of Shut Up, Stop Whining & Get a Life

"Results Rule! delivers practical ideas that will keep your organization on course for success in a competitive marketplace. Randy Pennington offers ideas that work if you are on the frontline or in the executive suite. He has nailed the essence and importance of culture."

--Howard Putnam, former CEO, Southwest Airlines author of The Winds of Turbulence

"If you hate your competition, it's because they're beating you. If you want your competition to hate YOU--read Randy Pennington's book, and give it to all your people."

--Jeffrey Gitomer, author of The Little Red Book of Selling

"Six rock solid concepts plus real examples in a quick and easy read equal real results. A guide to differentiating your organization in the marketplace."

--M. Cass Wheeler, CEO, American Heart Association

"Randy's business savvy and expertise are evident throughout this book. His thoughtful analyses produce vital points for any business that wants to grow and thrive in the twenty-first century."

--Nido Qubein, President, High Point University Chairman, Great Harvest Bread Company

"In a very engaging, quick read, Randy Pennington cuts through the hype of most management bestsellers to propose a deceptively simple premise--a culture that never loses focus on the desired result and always wins. Pennington takes you by the hand and shows you how to take an honest look at your own organization, then act immediately to create and nurture a culture that achieves results day in and day out. Results Rule! is one of those rare books you'll keep close at hand for years to come."

--Marci Armstrong, PhD, Associate Dean, Masters Programs Cox School of Business, Southern Methodist University