企业增长的战略(哈佛商业评论系列)HBR: ON STRATEGIES 4 GROWTH rb mobi 在线 下载 lit txt 网盘 pdf

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The Harvard Business Review on Strategies for Growth presents the latest tactics--including acquisitions, diversification, and innovation--for helping managers find and exploit the best opportunities for growth and profitability.

Breaking Compromises,Breakaway Growth

GEORGE STALK,JR.DAVID K.PECAUT,AND BENJAMIN BURNETT

Value Innovation:The Strategic Logic of High Growth

W.CHAN KIM AND RENEE MAUBORGNE

Growth Through Acquisitions:A Fresh Look

PATRICIA L.ANSLINGER AND THOMAS E.COPELAND

To Diversify or Not to Diversify

CONSTANTINOS C.MARKIDES

The Living Company

ARIE DE GEUS

Making the Deal Real:How GE Capital Integrates Acquisitions

RONALD N.ASHKENAS,LAWRENCE J.DEMONACO,AND SUZANNE C. FRANCIS

Capturing the Value of Supplementary Services

James C.ANDERSON AND JAMES A.NARUS

Exploiting the Virtual Value Chain

JEFFREY F.RAYPORT AND JOHN J.SVIOKLA

About the Contributors

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书籍介绍

Book Description

Leading Minds and Landmark Ideas In An Easily Accessible Format

From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.

The Harvard Business Review on Strategies for Growth presents the latest tactics--including acquisitions, diversification, and innovation--for helping managers find and exploit the best opportunities for growth and profitability. A Harvard Business Review Paperback.

Presents the latest tactics-including how to scout for acquisitions, explore diversification, & stimulate innovation-for finding today's growth oppertunities. Paper.

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The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. The Harvard Business Review on Strategies for Growth presents the latest tactics--including acquisitions, diversification, and innovation--for helping managers find and exploit the best opportunities for growth and profitability. Articles include: Breaking Compromises, Breakaway Growth by George Stalk, Jr., David K. Pecaut, and Benjamin Burnett; Value Innovation: The Strategic Logic of High Growth by W. Chan Kim and Renee Mauborgne; Growth Through Acquisitions: A Fresh Look by Patricia L. Anslinger and Thomas E. Copeland; To Diversify or Not to Diversify by Constantinos C. Markides; The Living Company by Arie De Geus; Making the Deal Real: How GE Capital Integrates Acquisitions by Ronald N. Ashkenas, Lawrence J. DeMonaco, and Suzanne C. Francis; Capturing the Value of Supplementary Services by James C. Anderson and James A. Narus; and Exploiting the Virtual Value Chain by Jeffrey F. Rayport and John J. Sviokla.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)21 　　　 　　　　　 　　　　　 width:(cm)14