LOSING MY VIRGINITY(ISBN=9780307720740) rb mobi 在线 下载 lit txt 网盘 pdf

　　"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in

slightly more than twenty-five years, to spawn so many successful

ventures. From the airline business (Virgin Atlantic Airways), to

music (Virgin Records and V2), to cola (Virgin Cola), to retail

(Virgin Megastores), and nearly a hundred others, ranging from

financial services to bridal wear, Branson has a track record

second to none.

Losing My Virginity is the unusual, frequently outrageous

autobiography of one of the great business geniuses of our time.

When Richard Branson started his first business, he and his friends

decided that "since we're complete virgins at business, let's call

it just that: Virgin." Since then, Branson has written his own

"rules" for success, creating a group of companies with a global

presence, but no central headquarters, no management hierarchy, and

minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and

cola are good examples--were started in the face of entrenched

competition. The experts said, "Don't do it." But Branson found

golden opportunities in markets in which customers have been ripped

off or underserved, where confusion reigns, and the competition is

complacent.

And in this stressed-out, overworked age, Richard Branson gives

us a new model: a dynamic, hardworking, successful entrepreneur who

lives life to the fullest. Family, friends, fun, and adventure are

equally important as business in Branson's life. Losing My

Virginity is a portrait of a productive, sane, balanced life,

filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet

remaining determined to have another go at being the first to

circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy

George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and

successfully suing this pillar of the British business

establishment

Swimming two miles to safety during a violent storm off the coast

of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf

War . . .

And much more. Losing My Virginity is the ultimate tale of

personal and business survival from a man who combines the business

prowess of Bill Gates and the promotional instincts of P. T.

Barnum.

Also available in the UK from Virgin Publishing, and in Canada

from General Publishing,--From the Hardcover edition.

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　　Richard Branson, the founder and chairman of

the Virgin Group of Companies, was born in 1950 and started his

first business, a magazine called Student, when he was sixteen.

Virgin began in 1970 as a mail-order record company and has since

expanded into over a hundred businesses in areas as diverse as

travel, entertainment, retailing, media, financial services, and

publishing. He lives in London and Oxfordshire with his wife, Joan,

and their children, Holly and Sam.--From the Hardcover edition.

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你出版杂志，就是努力创造出某种新颖的东西，创造出某种卓尔不群的东西，它能经久不衰，并且说不定还具有某种实际用途。

从小到大，父母就教育我们要相信每个人都能让世界有所改变。

这份工作条件苛刻，要求应聘者必须非常美丽而且尚未婚配，会说西班牙语，而且还得接受护士的训练。妈妈不会说西班牙语，也不是护士，但她并不因此就泄气，她和招聘中心的夜勤人员聊了起来，结果，她就获得了参加英国南美航空公司空中小姐培训课程的机会。”

我还从没有涉足于某个行业纯粹是为了赚钱。如果赚钱是你唯一的动机，那么我想你不那么做可能反而会更富有。一桩生意必须涉及广泛，必须有趣，必须能激发你的创造本能。“

这两次冒险行动为我提升《学子》名气积累了最早的经验：我们提供活动名义和人手，另一方提供资金”

我主要依靠的是直觉，而不是对大量数据统计的研究。这也许该归结于我的阅读障碍，我不信任数字，我觉得人们能够扭曲数据来证明任何事情。”

在1984年，只有人民捷运航空公司在跨大西洋航线上提供廉价机票。我拿起电话想跟他们联系，但电话老是占线，整个早上都不能打通。我推断，人民捷运要么管理极差，要么机票供不应求。如果是前者，他们就很容易在新的竞争中成为靶子；如果是后者，那就说明新竞争对手有生存空间。整个周六，我的电话里都不断传来忙音，这让我确信，我们能够建立和经营一家航空公司。”

在经过几轮进一步咨询后，我们发现，争取40亿英镑贷款购买18架新飞机，比争取1000万英镑贷款安装椅背电视更容易。结果，维珍大西洋公司以迄今最便宜的价格，一下子拥有了一支行业内最年轻，最先进的崭新机群。”

书籍介绍

"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.